You’ve found the website of an experienced
design director + creative leader.
After 20 years in the advertising and design industries (across Australia, New Zealand, South Africa, the USA, Europe and Asia), I now spend my days helping agencies and ambitious brands leverage strategic design to impact their bottom lines.
If you have a brand or design challenge that needs a fresh perspective, give me a shout.
For over 20 years, I’ve delivered effective work for startups, SMEs and global brands. These are the most common briefs I’m asked to solve:
Your new business or brand needs a bespoke identity created that is relevant and distinctive, and positions you ahead of your competitors.
Brand Identity
Development
You’re an established, successful business but your brand (and its commercial benefits) hasn’t always been a priority. You need someone to develop or refresh a logo and identity while—crucially—bringing the rest of your team along.
Brand Identity
Refresh
You have a product and need stand-out packaging designed or updated. I can consult during the development process or join in later to bring the product to life on shelf.
Packaging Concepts
and Design
You’re happy with your product’s packaging, but need help developing a creative campaign—think retail promotions, social content, print ads, billboards, and more.
Advertising
Campaigns
You’re wanting to publish a cookbook, autobiography, annual report, novel—anything printed and bound—professionally, and need an expert to lead the concept, design and production. I can design and typeset the entire project, or create a unique cover concept that’ll get noticed on shelf and sell more copies.
Book & Cover
Design
You need a freelance designer to work alongside a web developer and/or project manager to ensure the best outcome for your website design project.
Web Design
Collaboration
You’re planning an event—think conferences, trade shows, AGMs, seminars, retreats, golf days—and need a strategic design solution that brings the many elements together, under a relevant theme with inspiring messaging.
Experiential
Design
Design
Contracting
You need a design or creative director to lead an agency or in-house team of designers, copywriters, developers, and artworkers to deliver on an important brand, advertising or marketing project.
You’ve hired a freelance designer, but are frustrated with what you’ve been able to achieve. I can provide a creative review of the work, make recommendations to your team, or take on necessary revisions myself.
Creative
Consulting
Why work with Shem Hunter?
I have long-term relationships with most of my clients. From retailers and wholesalers to celebrity chefs, wineries, architects, fitness startups, engineers, property developers—and creative agencies too. Effective work keeps them coming back.
Investing in good design can have a big impact on your bottom line. Unfortunately, navigating the freelance design market can be a minefield of trial and error.
I spend a lot of time rectifying and recreating unusable design work for new clients. I can help you avoid this pitfall in the first place—saving you time and money—so budgets go further.
I hate jargon and am all about simple, effective design. I cut through industry double-speak and deliver work that is on-brand and on-time. And helps you sell more stuff.
My clients span the globe—with a particular focus on the Australian, New Zealand, European and US markets. I offer a broad perspective on local challenges and have been delivering projects as seamlessly as if I were across the office since long before it was fashionable.
I’m happy to work on one-off projects, but can unlock much more value when our work is longer-term. As my knowledge of your business compounds, the work I create benefits from deeper insight — which gets us to the right solution faster.
Thinking of working together?
You’re in good company. Some of the brands I’ve created work for:
And a few words from people I’ve worked with:
Shem is that rare creative thinker. One whose concepts don't defy sound marketing principles and common sense! He's broad-minded, flexible and conceptually very strong.
— Allen Petrie / Client Service Director, TBWA\
Shem has been a trusted creative and strategic voice across my businesses and clients for over 15 years.
— Pam Becker / Founder, OYA Consulting & BodyVibe
Shem has the ability to drive things forward and get the job done!
— Eira Sands / New Business Director, TBWA\
Shem’s time at Redcactus has seen the addition of a retail & art direction capability that has been of great benefit to our offering — and our clients.
— Chris Chong / CEO, Redcactus Design
You can always rely on Shem for an honest diagnosis and smart solution.
— Justin Harris / Advertising Manager, The SPAR Group