Meadow Fresh Rebrand & Relaunch

The development and launch of Meadow Fresh’s unique permeate-free milk required a redesign of the brand across the board under the positioning ‘Less Processed, More Goodness’.

The rebrand encompassed the vast milk, cream, yoghurt and cheese ranges across both trade and retail, as well as in-store fridges, dairy and fleet branding.

I then lead the concept and design of a comprehensive retail launch campaign, that informed the brand campaign too.