Advance Fluid Control Rebrand

AFC provide fluid transfer solutions to commercial and industrial operations.

After several years of acquisition- and expansion-fueled growth, AFC had shifted focus significantly. The brand needed a rethink to more accurately represent their offering—and their plans for the future.

I developed a flexible, contemporary masterbrand that:

1. Delivers category disruption vs. key competitors

2. Reinforces brand equity and recognition across offerings

3. Provides clear differentiation between services

4. Future-proofs further expansion into new divisions