Tackle World Australia Rebrand

Tackle World Australia are a buying group of 45+ locally owned and operated stores. Passionate fishing families with deep local knowledge sets their offering apart from the big box retailers trying to muscle into the category.

Tackle World initially approached me to conduct a research & competitor review and develop a creative strategy off the back of it. This project highlighted significant opportunities for Tackle World—leading to the repositioning of the brand and an identity refresh, before developing messaging and campaign platforms for relaunch.