Auckland Zoo Airport Activation
Auckland Zoo wanted to attract more tourists. So we turned the arrivals hallway at Auckland International Airport into an experiential showcase of the zoo’s largest and most unique offering—Te Wao Nui.
A seamless 30m-long mural (composited from over 100 source images), tree-wrapped pillars, travelator & window decals as well as bird & animal noises, created a sensory overload that left tourists and their kids wanting more.
Strategy
Concept
Design Direction
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Client: Frucor Suntory
Agency: Redcactus