4 Ingredients Veggie & Vegan
Introducing vibrance (and the simplicity of 4 Ingredients) to the world of plant-based eating! The clash of bold, neon typography against honest, homely food photography brings a confident, modern aesthetic to a cookbook category dominated by earthy tones, acres of white space (and not much personality).
Kim McCosker is the biggest selling cookbook author in Australia, with over 9 million sales to date. She approached me to re-imagine the design aesthetic behind her cookbooks and brand—we’ve collaborated on more than 15 titles since.
Cover Design
Book Design
Typography
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Client: 4 Ingredients / Kim McCosker
Design: Shem Hunter