Haelen Incorporated Identity Development
Haelen is a groundbreaking Australian processing method that delivers 100% natural, fresh milk that is higher in nutrients, twice as digestible as any other cows milk and, has a shelf life of 60 days.
Haelen Incorporated was developed as a ‘separate-but-similar’ brand expression for use while exploring partnership opportunities within international markets.
Brand Strategy
Design
Copywriting
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Client: Haelen Technology / Andy Cartwright
Design: Shem Hunter