United Flexible Rebrand
United Flexible supply hoses and fittings for commercial and industrial operations.
After being acquired by Advance Fluid Control, United Flexible required a rebrand to align themselves more appropriately within the wider group. I developed a distinctive brand expression (and guidelines) that was simple for the internal team to implement consistently across varied applications.
Brand Strategy
Design Direction
Copywriting
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Client: United Flexible
Design: Shem Hunter